Film Industry: A Field In England concluded

Film Industry: A Field In England concluded


1) Hollywood dominates and influence in Western countries however each week approximately ten films are released, only a few of which are produced by Hollywood. Arthouse films are films that focuses artistic aspects rather than commercial in character making them films that are purposely difficult to understand, comprehend and read. 


2) The film is harder to read in terms of narrative, character and purpose. Also, things that could be pleasurable for the audience is less concerned with action but focuses on the psychological effects that the film can grant.

3) Some audiences might struggle with Arthouse films as they focus on the narrative and story rather than action thus alienating most of film viewers and also Arthouse films can sometimes not have a common story therefore leading to some parts not satisfying the viewer such as the end or the beginning which can link to the Uses and Gratifications theory.

4) As middle and upper classes are more educated and can be considered intellectual thus making it easier to understand the topics or themes that demonstrated in a typical Arthouse film.

5) The audience for both films, A Field In England and Chicken would be succeeders as they tend to be more goal orientated, have better work ethic and typically higher in management and professionals which can link to the idea of upper class and upper middle class being attracted towards both of these films.

A Field In England: BFI Report-  

1) The purpose of the report is to use and utilise data to measure performance on all platforms such as using Box office reports , Opening weekend exit polls and DVD/Blue-Ray sales and to address key questions.

2) The budget of the film A Field In England was £316,879.

3) Box office (Fri-Sat) Wk1 2,213 admissions 
Fri-Sat week 1

Total box office revenues £21,399 (17 sites) £51,409 Forecast: £25,000 - £35,000

Film4 screening 367,000 viewers, Forecast: 250-300,000
346,000 (slot average)

DVD/Blu-Ray
(Fri/Sat/Sun/Mon)

2,154 sales 7,577 sales

5,525 DVD – 2,052 Blu-ray

Total Lifetime forecast:
15,000 full price
20,000 reduced price

Special screenings
with Q&A (Fri)


£770 screen avg

VOD (Rental) Film4OD 714, iTunes 3,133
Virgin Media 1,746

Forecast 2,000

VOD (EST) iTunes 680 Forecast: 1,000

4) The age of the target audience ranged from 18-25 year olds therefore meaning that the film targeted a younger audience and were more targeted towards men.

5) The film had a very strong push on the Friday of the release, which represented the vast majority of the 12,000 mentions on social media sites. The tweets included support from key influencers, including Film4 and Virgin which links to Chicken as Chicken mostly depended on the help of its distribution and social media accounts.

6) The things that mostly affected the films success were:
The value of cooperation

The power of social media

The importance of events and consumer ‘experiences’

The art of momentum building

Engaging and informing


A committed team

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